Design Simplicity as A Competitive Advantage
The concept of design continues to stimulate customer experiential value and redefine consumer satisfaction. Customers, unlike in the past, have become an important part of product and service development that is focused on meeting their needs. In fact, findings suggest a positive relationship between consumer self-defined needs (autonomy, relatedness, and competence) satisfaction and perceived product … Continue reading Design Simplicity as A Competitive Advantage
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